Horaido Genmaicha

You have likely tasted Genmaicha, a simple blend of clean and vegetal sencha with roasted brown rice that enlivens lunch, comforts mid-morning or afternoon, and dilutes the amount of caffeine in the infusion while offering full-bodied flavor. You may not know that it was wartime thriftiness that prompted its invention in 20th-century Kyoto, at the teashop Horaido, where they christened it "Horaicha". Robust, savory, and full-bodied, with a delightfully peppery edge, we are pleased to be able to offer this classic from its inventor, selling fine Uji tea and owned by the same family since 1803.